all i gotta say is holy shit.. 115 on Oct down to 24.00 .. how the mighty have fallen.
Didnt think -50% cut in the stock price overnight..
Starbucks to sell new K-cups for Green Mountain, Bloomberg says
In the last 3 weeks, my wife has gotten holiday catalogue mailers from 4 different retailers pushing the new Starbucks Verismo machines (including traditional GMCR save havens Williams-Sonoma, Sur La Table, Bed, Bath & Beyond, and some other place I can't recall), rolling out as the patents GMCR has expire. I see almost nobody pushing the Keurigs anymore. The fundamentals don't bode well for GMCR.
I wouldn't touch this equity with somebody else's money, regardless of the cost. Hell, if I see a nice bounce on it at some point, I'll short the hell out of it.