Capstone Signs Exclusive Agreement With The Armor All/STP Products Company To Offer a Line of STP(R) Branded Hardware and Automotive Tools
9:30a ET April 25, 2007 (PR NewsWire)
Capstone Industries, Inc. (Capstone), a wholly-owned subsidiary of China Direct Trading Corp. (OTC Bulletin Board: CHDT), announced today that it has signed an exclusive licensing agreement with The Armor All/STP Products Company (STP), a division of The Clorox Company (NYSE: CLX). Capstone is a leading manufacturer and distributor of specialty category products in the North American market. Holding several product and design patents and trademarks, Capstone will develop, distribute, market and sell a line of diverse hardware and automotive tools to retailers nationwide.
"We are extremely pleased to be working with a partner like Capstone who is focused on creating quality products that will offer consumers an exceptional value," said Steve Silberblatt, Vice President of New Business Development and Licensing for The Clorox Company, which owns STP.
Capstone's President, Gerald McClinton said, "We are thrilled to be associated with the STP brand and its rich heritage. It has a long and distinct history of producing quality performance products for the automotive industry and we believe our new and innovative STP product lines will offer consumers the same quality and dependability they have come to expect from the STP brand."
"This partnership is an excellent extension of the STP brand and one which will allow consumers an additional way to connect with this iconic brand" said Robert Hollander, President of Brand Sense Partners, STP's business development and brand extension firm which initiated the deal.
About STP: The Armor All/STP Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. Clorox is a leading manufacturer and marketer of consumer products with fiscal year 2006 revenues of $4.6 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Armor All(R) and STP(R) auto-care products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R) charcoal, Hidden Valley(R) and KC Masterpiece(R) dressings and sauces, Brita(R) water-filtration systems, and Glad(R) bags, wraps and containers. With 7,600 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $66.3 million to nonprofit organizations, schools and colleges; and in fiscal 2006 alone made product donations valued at $6 million. For more information about Clorox, please visit www.TheCloroxCompany.com
About Capstone: Established in 1997, Capstone is a wholly owned subsidiary of China Direct Trading located in South Florida. The company is engaged in product/design development, manufacturing and distribution nationwide. Capstone is the established innovator in a number of consumer product categories, holding several product and design patents and trademarks. Their product development, domestic distribution, marketing expertise, overseas sourcing and product diversification has contributed to leveraging their client base and further revenue growth. Capstone's national retail partnerships include major retailers in various distribution channels. If interested in learning more about Capstone and its brand product offerings, please contact Jane Klein.
About Brand Sense Partners: Brand Sense Partners, LLC accelerates the growth of new categories of business for their clients by leveraging their brand equity and other strategic assets. The firm's visionary team of diverse industry experts develop, analyze and then execute new business initiatives - while reducing capital costs, risk, and time to market. The result: new highly profitable revenue and accelerated strategic business growth. Brand Sense's broad range of clients includes consumer brands in the sports, entertainment, automotive, retail, fashion, cosmetics and technology industries. Brand Sense Partners is headquartered in Los Angeles. For more information on Brand Sense Partners, please visit www.bsp.com
SOURCE China Direct Trading Corp.