CNBC Fast money: Is the growth story over?

Shares taking a big hit here, patents expiring, competition coming in, prices expected to come down. 

Green Mountain Coffee Roasters, Inc. Issues Q3 2012 Guidance; Issues FY 2012 Revenue Guidance; Lowers FY 2012 EPS Guidance
4:02pm EDT

Green Mountain Coffee Roasters, Inc. announced that for the third quarter of 2012, it expects net sales to be in the range of $861 million to $897 million and fully diluted non-GAAP earnings per share (EPS) in the range of $0.48 to $0.53 per share. For fiscal 2012, it expects net sales to be in the range of $3.8 billion to $4.0 billion and non-GAAP earnings per share (EPS) in the range of $2.40 to $2.50 per diluted share. According to I/B/E/S Estimates, analysts were expecting the Company to report revenue of $1.052 billion and EPS of $0.35 for first quarter of 2012.

GMCR ends the session at 29.40 -20.12 (-40.63%)

I should have seen this coming when my wife decided on buying the Nespresso machine for me and not the k-cup ones.

Quote:

Originally Posted by JaysonW 

How do you like the Nespresso Machine? I saw it at Nordstrom's the other day and it looks solid, but was expensive.

Ive always made my espressos with those stove top things, so I was not sure about this fancy machine.

After a few days I see why its so popular, its fast and easy.

Wake up in the morning, pop in the capsule, 20 seconds later its done.

This is pretty much free fall here, nobody is interested in holding, its a bit early for a bounce, watch for the volume to break above 60M shares before we see a bounce me thinks.

78M shares, thats more like it.

Now bounce players have some levels to work with. $24.40 is your low, $26.40 is the upper level. A move above or below?

Im not convinved its done selling yet unless we see some sort of squeeze action closer to the bell.