The Sports Authority to Carry TASER C2 Personal Protectors
7:31 AM ET - PrimeNewswire
TASER International, Inc. (Nasdaq:TASR), a market leader in advanced electronic control devices, today announced that The Sports Authority will carry TASER(r) C2 Personal Protector device in selected stores nationwide. The TASER C2 will be available initially in 138 of the 433 Sports Authority stores this month. The first TASER(r) C2 Personal Protectors will debut at the grand opening of the new concept store for The Sports Authority in Lenexa, KS beginning on Friday, April 4 through Sunday, April 6, 2008.
"TASER International is proud to partner with The Sports Authority on the retailing of our TASER C2 Personal Protector," said Tom Smith, Chairman and founder of TASER International. "As our largest consumer retailer to date, The Sports Authority will provide greater availability of our TASER technology for consumers who are looking to protect their families or themselves."
"The TASER C2 was designed from the ground up with the consumer in mind," said Smith. "We have sold more than 160,000 TASER systems to consumers since 1994, and with the TASER C2, we have made tremendous technological advances to reduce the size, modernize the look and responsibly provide our cutting edge TASER technology for consumer personal safety at an affordable price."
"We will have TASER International representatives and our 40-foot TASER Mobile Showroom on hand as part of the grand opening events in Lenexa to support our new relationship with The Sports Authority," concluded Smith.
The TASER C2 Personal Protector is an affordable, futuristic palm-sized self-protection device. The units incorporate a revolutionary new public safety background check technology called CheckLok(tm) that adds to the accountability of the end user. With CheckLok, TASER C2 units are shipped in an inactive state. The devices cannot be used until end users successfully complete a background check from the privacy of their own homes or offices using a secure web site or a toll-free number. After passing the background check, the user is issued a unique activation code and the device is registered with the company to that individual.
In addition to the TASER C2 device, the package includes a disposable TASER cartridge, owner's manual, and training DVD video. To learn more about the TASER C2 Personal Protector, visit www.TASER.com.
To view The Sports Authority's initial 138 selected stores, visit: http://www2.taser.com/SiteCollection...2%20Stores.pdf
About Sports Authority
Headquartered in Englewood, CO., Sports Authority is the nation's largest full-line sporting goods retailer, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.
Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.
Sports Authority operates 433 stores in 45 states, and employs more than 16,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.
About TASER International, Inc.
TASER International's products protect life. TASER provides advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate dangerous, combative, or high-risk subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. For more information, please call TASER International at (800) 978-2737 or visit our website at www.TASER.com.
The TASER International logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2931
7:31 AM ET - PrimeNewswire
TASER International, Inc. (Nasdaq:TASR), a market leader in advanced electronic control devices, today announced that The Sports Authority will carry TASER(r) C2 Personal Protector device in selected stores nationwide. The TASER C2 will be available initially in 138 of the 433 Sports Authority stores this month. The first TASER(r) C2 Personal Protectors will debut at the grand opening of the new concept store for The Sports Authority in Lenexa, KS beginning on Friday, April 4 through Sunday, April 6, 2008.
"TASER International is proud to partner with The Sports Authority on the retailing of our TASER C2 Personal Protector," said Tom Smith, Chairman and founder of TASER International. "As our largest consumer retailer to date, The Sports Authority will provide greater availability of our TASER technology for consumers who are looking to protect their families or themselves."
"The TASER C2 was designed from the ground up with the consumer in mind," said Smith. "We have sold more than 160,000 TASER systems to consumers since 1994, and with the TASER C2, we have made tremendous technological advances to reduce the size, modernize the look and responsibly provide our cutting edge TASER technology for consumer personal safety at an affordable price."
"We will have TASER International representatives and our 40-foot TASER Mobile Showroom on hand as part of the grand opening events in Lenexa to support our new relationship with The Sports Authority," concluded Smith.
The TASER C2 Personal Protector is an affordable, futuristic palm-sized self-protection device. The units incorporate a revolutionary new public safety background check technology called CheckLok(tm) that adds to the accountability of the end user. With CheckLok, TASER C2 units are shipped in an inactive state. The devices cannot be used until end users successfully complete a background check from the privacy of their own homes or offices using a secure web site or a toll-free number. After passing the background check, the user is issued a unique activation code and the device is registered with the company to that individual.
In addition to the TASER C2 device, the package includes a disposable TASER cartridge, owner's manual, and training DVD video. To learn more about the TASER C2 Personal Protector, visit www.TASER.com.
To view The Sports Authority's initial 138 selected stores, visit: http://www2.taser.com/SiteCollection...2%20Stores.pdf
About Sports Authority
Headquartered in Englewood, CO., Sports Authority is the nation's largest full-line sporting goods retailer, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices.
Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. Whether in the game or cheering from the sidelines, Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team's apparel.
Sports Authority operates 433 stores in 45 states, and employs more than 16,000 people nationwide. It also operates stores in Japan under a licensing agreement with AEON Co., Ltd. The company's e-commerce website is located at www.sportsauthority.com.
About TASER International, Inc.
TASER International's products protect life. TASER provides advanced Electronic Control Devices (ECDs) for use in the law enforcement, medical, military, corrections, professional security, and personal protection markets. TASER devices use proprietary technology to incapacitate dangerous, combative, or high-risk subjects who pose a risk to law enforcement officers, innocent citizens, or themselves in a manner that is generally recognized as a safer alternative to other uses of force. For more information, please call TASER International at (800) 978-2737 or visit our website at www.TASER.com.
The TASER International logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=2931








